In 1985, The Coca-Cola Company relaunched their eponymous drink with a new flavour. The story of New Coke is fascinating, encompassing as it does notions of brand identity, flawed experiments, lingering Civil War resentment, and the use of conspiracy theories as a narrative device to make sense of the world. The mid-Eighties saw Pepsi on … Continue reading Thought Vomit #160: ft. New Coke